Can't Miss: Logo Reducations

Now that most people are spending more time on the internet on their smartphones or tablets companies are faced with to reach these potential buyer on a smaller screen. A recent article I read had students from Holon Institute of Technology redesign some well know logos to help with this problem.
     They were asked to create an app launcher, icon, etc....
Here are just a few of the designs the students produced. They really did just condense the original logo with out losing the ability to recognize the brand.

Would these be considered a logo redesign or an alternate logo? 

Check out the full article at http://www.underconsideration.com/brandnew/archives/logo_reductions_for_screen_use.php